The Fruit Story
(it's a pretty good one to unravel)
It all started with two brothers. Fruit of the Loom was born in 1851 when brothers Benjamin and Robert Knight bought their first mill and started producing cotton cloth and textiles in Warwick, Rhode Island. In 1871, Fruit of the Loom® was registered as an official trademark, making it one of the world’s oldest brands — predating the invention of light bulbs, cars and telephones! Today, more than 160 years later, Fruit of the Loom is now a global underwear and casualwear business, employing more than 28,000 people worldwide. Our colorful T-shirts and underwear are known by consumers in all corners of the globe and our name is synonymous with providing quality, value and style. Staying true to our roots and close to our heritage, our collections are authentic, timeless and unmistakably Fruit of the Loom®.
Brand History
1893 Logo - The Original


Iconic fruit. The first logo was introduced at the Chicago World’s Fair featuring what are now known as the iconic fruits (better than Chicago style pizza).
1927 Logo


Making one-pieces cool. The company grows and focuses on being “The Best for Least”, especially with Unionsuits.
1936 Logo


Not one, not two, but three. Union Underwear expands to three manufacturing plants.
1962 Logo


Who made it? Check the label. We start printing our logo on corporate stationery and product labels.
1978 Logo


Underwear and Underoos®. We expanded product lines to include the much-loved “Underoos®" brand underwear products for children.
Current Fruit of the Loom Logo


What's happening now? Fruit of the Loom continues to expand collection offerings while focusing on sustainable efforts and inclusivity.
Check out how we do our part in helping the planet.